Category: Blog

Set up Google Postmaster Tools, verify your sending domain, and learn what each v2 dashboard tells you about Gmail deliverability.

Practical HTML email design guide covering layout, mobile-first responsive patterns, dark mode, accessibility, image-to-text ratio, and cross-client testing.

Postmark vs SendGrid compared side-by-side: pricing, deliverability, API quality, log retention, and marketing features. Practical guidance for SaaS teams choosing a transactional email service.

Postmark earns its reputation for transactional deliverability, but the per-email pricing adds up at volume, there is no native lifecycle automation, and the ActiveCampaign acquisition has introduced account management concerns for some teams. Here are the seven best alternatives organized by what you are actually trying to fix.

Amazon SES is the cheapest email infrastructure at $0.10/1,000 emails, but teams hit a ceiling: no template UI, manual bounce handling, sandbox approval friction, and add-on deliverability monitoring. This comparison covers seven real alternatives with verified pricing and honest trade-offs.

The welcome email is the single highest-performing message in your entire email program. According to GetResponse’s 2024 Email Marketing Benchmarks report, which analyzed 4.4 billion messages, welcome emails achieve an average open rate of 83.63% and a click-through rate of 16.60%, far above any campaign type they track. That window closes fast: subscriber attention is…

The subject line is the only part of your email that competes for attention before anyone opens it. If it fails, the rest of your work, the copy, the design, the personalized offer, goes unread. Getting it right is less about tricks and more about a short list of reliable patterns, applied with discipline. This…

Whether you need an email API or SMTP relay depends on what you want to do after a message leaves your application. If you only need to send, SMTP is fine. If you need delivery receipts, bounce handling, click tracking, and template rendering in one request, you want an HTTP email API. Most SaaS teams…

Practical guide to email deliverability for SaaS teams: authentication, list hygiene, sender reputation, Gmail/Yahoo requirements, and monitoring.

Pick SendGrid if your team needs built-in marketing automation alongside transactional email, or if you want a single platform that handles both API sends and campaign management. Pick Mailgun if you want a leaner developer-focused API, EU data residency without a plan upgrade, or built-in email validation without buying an add-on. Neither is universally better.…

If you’re reconsidering Mailgun, the reason usually falls into one of three buckets: pricing increases after the Sinch acquisition, shared-IP deliverability that has measurably declined, or support that degrades at lower plan tiers. The best replacement depends on which of those is your primary pain point. For raw deliverability on transactional email, Postmark is the…

The right Brevo alternative depends on what is driving you to look elsewhere. For pure transactional sending with top inbox placement, Postmark or Resend are the clearest upgrades. For SaaS lifecycle automation, Loops or Customer.io handle event-triggered workflows that Brevo handles inconsistently. For developer teams wanting a single platform that covers templating, automation, and API…