Brevo Pricing Explained: Plans, Email Limits, and Costs (2026)

What Brevo Costs, in Short

As of July 2026, Brevo (formerly Sendinblue) runs five tiers: Free, Starter, Standard, Professional, and Enterprise. Free costs $0 and caps sending at 300 emails a day once your account is approved. Starter begins at $9/mo for 5,000 emails a month, Standard at $18/mo (Brevo’s “Most Popular” tier, adding automation and A/B testing), and Professional at $499/mo for 150,000 emails a month, adding multi-user access and phone support. Enterprise is custom-priced for organizations with 1M+ contacts. The structural point that matters most: every paid tier is priced by the email volume you select each month, not by the number of contacts you store, which is the opposite of how Mailchimp prices its plans.

How Brevo’s Pricing Model Works

Brevo’s paid tiers (Starter, Standard, Professional) each list a starting price tied to a minimum monthly email volume, and a slider on the pricing page lets you scale that volume up within the tier. Starter and Standard scale up to 1 million emails a month before you’re routed to Professional; Professional scales up to 10 million emails a month before Brevo directs you to talk to sales for an Enterprise plan. Your contact list size isn’t the billing unit. Brevo’s own calculator interface, for example, shows Starter and Standard supporting up to 500,000 stored contacts and Professional up to 2 million, independent of how many emails you actually send them in a given month.

That’s the reverse of Mailchimp, whose pricing page advertises a discount for accounts with “10,000+ contacts” and prices tiers primarily off audience size. A Brevo account with a large, mostly-inactive list and modest send volume can stay on a cheaper plan than a Mailchimp account with the same list size, because Brevo isn’t charging for the contacts sitting in storage.

Plan Tiers and What Each Includes

Plan	Starting Price	Email Volume	Key Additions
Free	$0/mo	300 emails/day	Drag & drop editor, forms, basic reporting, 1 user
Starter	$9/mo	From 5,000 emails/month	Email & SMS, AI content generator, advanced segmentation, email support
Standard	$18/mo	From 5,000 emails/month, scales to 1M	Marketing automation, A/B testing, landing pages (1 included), AI send-time optimization
Professional	$499/mo	From 150,000 emails/month, scales to 10M	WhatsApp/push channels, 10 seats, contact scoring, phone support, deliverability specialist (3 hrs/yr)
Enterprise	Custom	10M+ emails/month	Dedicated IP, SSO/SAML, custom objects, tailored onboarding, CSM support

Pricing and feature placement confirmed directly from Brevo’s official pricing page as of July 2026. Brevo updates pricing and feature bundling periodically (the Standard tier, for instance, is a rename of what was previously marketed as the “Business” plan), so treat the tier structure and the volume-not-contacts billing model as more durable than the exact dollar figures, and check the pricing page directly before budgeting.

No credit card is required to start on the Free plan, and Brevo states plainly that you can cancel a paid plan at any time from your account.

Where the Free Plan Actually Limits You

Brevo’s Free plan caps sending at 300 emails per day rather than a monthly allowance, and that cap applies from the point your account is approved for sending. Every paid tier drops the daily cap in favor of a monthly volume you choose upfront, which is a meaningfully different constraint for a SaaS product with uneven send patterns: a launch day or a batched digest that needs to go out to a few thousand recipients at once will hit the Free plan’s daily ceiling well before it hits any monthly limit on a paid tier.

The Standard plan (Brevo’s most-selected tier per its own “Most Popular” labeling) is the first tier that adds marketing automation as an unlimited number of multi-step workflows, along with A/B testing and one included landing page. Teams that only need to send campaigns and don’t need behavior-triggered sequences can stay on Starter and skip that cost.

Transactional Email and Add-Ons

Every Brevo plan, including Free, includes transactional email capability: a RESTful API, SMTP relay, outbound webhooks, and unlimited log retention, per Brevo’s own FAQ. There’s no separate transactional product with its own price list the way some competitors structure it (see Best Transactional Email Services Compared for how that varies across providers). Brevo also offers a pay-as-you-go credit option for teams that don’t send often enough to justify a subscription: credits don’t expire, one email sent equals one credit deducted, and PAYG accounts don’t get phone support. Brevo’s pricing page does not publish an exact per-credit rate, so budget that option by requesting a quote rather than assuming a fixed per-email cost.

Dedicated IP access is gated to the Enterprise tier on Brevo’s plan comparison, aimed at senders with high enough volume that shared-IP reputation becomes a deliverability concern. Removing the “Sent with Brevo” footer is a paid add-on available from the Standard tier up, though Brevo doesn’t publish that add-on’s price on the plan comparison itself.

Worked Cost Example

Consider a SaaS product sending 40,000 emails a month: a mix of onboarding sequences, billing receipts, and a monthly product-update campaign to its full list.

• Free won’t work here regardless of the monthly total, because 40,000 emails spread unevenly across a month will exceed 300 emails on send-heavy days like a campaign blast.
• Starter’s published entry point covers 5,000 emails/month, so this team needs to move the volume slider up to cover 40,000, landing somewhere within the Starter tier’s scaling range above its $9/mo base price.
• If this same team wants automation (a triggered onboarding sequence rather than one-off sends) or A/B testing on that monthly campaign, they need Standard rather than Starter at the same email volume, since automation is a Standard-and-up feature regardless of volume.

Brevo’s calculator returns an exact monthly price once you select a specific volume and plan, so use the live pricing page for a number precise enough to budget against; the tier boundaries and feature gates above determine which tier you land in.

How Brevo Compares

Brevo’s core differentiator, volume-based rather than contact-based billing, is also its main tradeoff: a team with a small, high-frequency-sending list pays roughly the same as a team with a large, low-frequency-sending list at the same volume, which isn’t true on contact-based platforms. For SaaS teams evaluating Brevo specifically because of gaps in its lifecycle automation or API ergonomics rather than its pricing, Best Brevo Alternatives for SaaS Teams covers where Postmark, Resend, Loops, and Customer.io fit better. Teams coming from Mailchimp and comparing the contact-based model directly should see Best Mailchimp Alternatives for SaaS Teams.

For teams weighing Brevo purely as an API for programmatic sending rather than a full marketing platform, Email API: How to Send Email Programmatically covers what to look for in the integration layer itself, separate from plan pricing.

Frequently Asked Questions