The Coldletter blog
Category: Blog
Articles about transactional and marketing emails.
-

Email OTP: How One-Time Passcodes Over Email Work (and How to Send Them)
How email OTP works: code length, expiry, hashed storage, and rate limits, plus how it compares to magic links and SMS OTP for login verification.
-

Magic Link Emails: How Passwordless Login Works
A magic link email authenticates a user with a single-use, expiring token instead of a password: click the link, land in an authenticated session. This covers the token contract, the security risks unique to email-based auth, and how magic links compare to email OTP and passwords.
-

Transactional Email Examples: Types, Templates, and What to Include
A catalog of the 11 transactional email types every SaaS product sends, from welcome and password reset to receipts, invoices, and dunning notices, with what to include and a short example for each.
-

Invoice Emails: What to Include, Best Practices, and a Template
An invoice email needs the invoice number, due date, and total due in the body itself, not just the attached PDF, plus a working payment link and a sender address someone monitors. This guide covers what to include, subject line and reminder timing, deliverability, and a copy-paste template.
-

Email Dark Mode: How to Design Emails That Look Right in Dark Mode
Dark mode doesn’t mean one thing across email clients. Apple Mail leaves your HTML untouched, Outlook.com flips only pure black and white, and Gmail’s iOS app rewrites colors throughout the message. Here’s how to control all three with CSS and keep logos legible everywhere.
-

IP Warming: How to Warm Up a New Sending IP (Step-by-Step)
A dedicated sending IP has no history, so mailbox providers judge it purely on what you do in the first few weeks. Learn the mechanics, a representative warmup schedule, and how to monitor progress on a dedicated IP.
-

Brevo Pricing Explained: Plans, Email Limits, and Costs (2026)
A breakdown of Brevo’s pricing tiers, email-volume limits, and the contact-based vs. volume-based billing distinction, verified against the official pricing page as of July 2026.
-

No-Reply Emails: Why to Avoid noreply@ (and What to Use Instead)
A noreply@ sending address blocks replies, invites spam complaints, and gives up the engagement signals mailbox providers reward. Here is what the data says, the narrow cases where it still holds up, and what to use instead.
-

Mailgun Pricing Explained: Plans, Costs, and Overages (2026)
A breakdown of Mailgun’s Free, Basic, Foundation, and Scale plans, overage rates, dedicated IP and validation add-ons, and Mailgun Optimize’s separate pricing, verified against the official pricing page as of July 2026.
-

SendGrid Pricing Explained: Plans, Costs, and What to Watch For (2026)
Twilio SendGrid actually sells two separate products with two separate price lists: Email API (transactional and programmatic sending) and Marketing Campaigns (contact-based email marketing). As of July 2026, Email API runs from a free 100 emails/day tier up through Essentials ($19.95/mo for 50,000 emails), Pro ($89.95/mo for 100,000 emails), and custom-priced Premier. Marketing Campaigns bills…
-

Resend Pricing Explained: Plans, Limits, and Costs (2026)
A breakdown of Resend’s pricing tiers, free tier limits, overage rates, and a worked cost example, verified against the official pricing page as of July 2026.
-

Postmark Pricing Explained: Plans, Costs, and Credits (2026)
Postmark prices by monthly email volume, not prepaid credits: four plans from free to $18/mo, overage rates that drop as you grow, and a shared quota across transactional and broadcast streams. Here is the full structure with a worked cost example.