Kit (ConvertKit) Pricing Explained: Plans, Subscriber Limits, and Costs (2026)

What Kit Costs, in Short

As of November 2026, Kit (formerly ConvertKit) has three plans: Free, Creator and Pro. Free costs $0 and allows up to 10,000 subscribers, but it has no visual automations and no email sequences. Creator starts at $39 a month ($33 a month, or $390, billed yearly) for up to 1,000 subscribers. Pro starts at $79 a month ($66 a month, or $790, billed yearly) at the same size. Prices are in USD and rise with your subscriber count, not with the number of emails you send. Everything here was read from Kit’s pricing page and Kit’s help center in November 2026.

How Kit’s Pricing Model Works

Kit bills on one unit: subscribers. Its help center says billing is based on “your active subscribers, not on emails sent or features used,” and the pricing FAQ says “There are no sending limits on any of our plans.” Tags, segments and forms add nothing to the bill.

What counts as a subscriber is narrower than your total contact list. Kit’s help center states that “Only subscribers with the ‘Confirmed’ status count toward your billing total.”

Subscriber status	Counts toward billing?
Confirmed (including cold subscribers)	Yes
Unconfirmed	No
Unsubscribed	No
Hard bounced	No
Complained	No
Blocked	No

Cold is not a separate status. Per Kit’s subscriber status article, “cold subscribers are still confirmed subscribers,” so a list full of people who never open your email still costs money until you remove them.

Crossing a tier. Kit prices in subscriber bands, such as 1,001 to 3,000 or 3,001 to 5,000. When you pass the top of your band, Kit upgrades you automatically so sending never stops. Going back down is manual: if a list clean-up drops you into a lower band, the option appears in your billing settings and the lower price starts on your next billing date.

Monthly vs. annual. Kit’s help center says “Our annual plans offer 12 months for the price of 10,” which matches the “save 17%” toggle on the pricing page. Billing is charged for the period ahead. New customers can request a full refund within 30 days of the first payment.

Kit Plan Tiers and Limits

Both paid plans include a 14-day free trial with no credit card required. Prices below are for the entry band (up to 1,000 subscribers).

	Free	Creator	Pro
Monthly price	$0	$39	$79
Billed yearly	$0	$390 ($33/mo equivalent)	$790 ($66/mo equivalent)
Subscriber limit	Up to 10,000	Priced by band	Priced by band
Users	1	2	Unlimited
Visual automations	No	Unlimited	Unlimited
Email sequences	No	Unlimited	Unlimited
Apps and integrations (100+ direct apps)	No	Yes	Yes
API access	Yes	Yes	Yes
Remove Kit branding	No	Yes	Yes
Paid Recommendations and sponsorships	No	Yes	Yes
Deliverability reporting	No	No	Yes
Engagement scoring and analytics	No	No	Yes
Advanced A/B testing (up to five subject lines)	No	No	Yes
Custom tracking domain	No	No	Yes

Prices as of November 2026 from kit.com/pricing. SMS marketing is listed as a Creator feature, but Kit does not publish SMS pricing on that page. Pro currently carries a “limited time” first-year offer ($593 for the first year at the 1,000-subscriber band, then the standard rate). Kit does not state when the offer ends, so budget from the standard price.

The free plan is more generous than most. It includes unlimited landing pages, forms and email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. The limit that bites is automation. Anything that sends on a trigger, such as a welcome series or a post-signup sequence, needs Creator.

Kit Price by List Size

Kit’s pricing page shows the 1,000-subscriber price and a slider for larger lists. The slider’s published bands are the source for the table below. Each figure is the price for the band that contains that subscriber count.

Subscribers	Creator monthly	Creator yearly	Pro monthly	Pro yearly
1,000	$39	$390	$79	$790
5,000	$89	$890	$139	$1,390
10,000	$139	$1,390	$189	$1,890
25,000	$199	$1,990	$279	$2,790

The steps are not smooth. One subscriber over 1,000 moves Creator from $39 to $59 a month, and one over 10,000 moves it from $139 to $169. Yearly totals equal ten months of the monthly price, as Kit’s help center describes. Prices as of November 2026; Kit changes tiers and prices, so check the slider on the pricing page before you commit.

Fees Beyond the Subscription

Kit charges no add-on fees on the pricing page, and none are listed. Fees apply only if you sell through Kit or use its recommendation network:

• Digital products and subscriptions: 3.5% + $0.30 per transaction on every plan, Free included. Kit’s pricing page says this is “inclusive of credit card processing fees.” Kit’s commerce FAQ adds that there is no monthly fee for Commerce, Stripe is the only supported payment processor, and sales can be priced in USD, EUR, GBP, CAD, AUD or NZD.
• Paid Recommendations: Kit keeps 23.5% of earnings paid through the program, on Creator and Pro.

On a $29 product, 3.5% + $0.30 comes to about $1.32 per sale, or roughly 4.5%. The fixed 30 cents weighs most on low-priced items.

Worked Example: A List Growing From 2,000 to 15,000

Say a SaaS company or newsletter starts the year at 2,000 confirmed subscribers and ends at 15,000, with automated onboarding sequences from day one. That rules out Free, because sequences need Creator. The schedule below is an illustration of one growth path, priced with the bands above on monthly billing.

Months	Subscriber band	Creator monthly	Months billed	Creator subtotal	Pro monthly	Pro subtotal
1 to 2	1,001 to 3,000	$59	2	$118	$99	$198
3 to 5	3,001 to 5,000	$89	3	$267	$139	$417
6 to 7	5,001 to 8,000	$119	2	$238	$169	$338
8 to 9	8,001 to 10,000	$139	2	$278	$189	$378
10 to 12	10,001 to 15,000	$169	3	$507	$249	$747
Year total			12	$1,408		$2,078

Over the year, Creator costs $1,408 on monthly billing. Month 12 alone costs $169, which is $2,028 annualized. The takeaway: the cost per 1,000 subscribers on Creator falls from about $30 at 2,000 subscribers to about $11 at 15,000, but the total still climbs with every band, so list growth drives the budget. Cleaning out unsubscribed and hard-bounced contacts costs nothing, though it does not lower the bill until you move down a band. Kit says its team handles downgrades manually.

On an annual plan, an upgrade charges the price difference immediately rather than at the next renewal, per Kit’s help center. A fast-growing list can therefore make an annual plan less predictable than the “10 months for 12” headline suggests.

Where Kit Fits, and Where It Doesn’t

Kit describes itself on its pricing page as built for creators, and its feature set backs that up: landing pages, paid newsletters, product sales, recommendations and sponsorships. For a newsletter, a course business or a content-led audience, the pricing is simple to predict.

For a SaaS product, the fit is narrower. Kit has API access on every plan, so you can sync subscribers from your app. But its pricing page lists no transactional email product and no per-event triggers from product usage, so password resets, receipts and behavior-based lifecycle email usually live in a different tool. Teams that run a newsletter and a product often end up with Kit for the audience and a separate sender for the app. For that pairing, see our best transactional email services comparison.

How Kit Compares on Price

Entry prices as read from each vendor’s pricing page in November 2026. The billing unit is the main difference, and it changes how cost scales.

Tool	Billing unit	Free plan	Entry paid price
Kit	Confirmed subscribers	Up to 10,000 subscribers, no automations	Creator: $39/mo ($33/mo billed yearly) at up to 1,000 subscribers
MailerLite	Active subscribers	250 subscribers, 2,500 emails a month	Comfort: $12/mo at 500 subscribers, $19/mo at 1,000
Brevo	Emails sent	300 emails a day	Starter: $9/mo for 5,000 emails a month
Mailchimp	Contacts	250 contacts, 500 sends a month	Essentials: $13/mo at 0 to 500 contacts

Sources: MailerLite, Brevo and Mailchimp. Prices are in USD; the MailerLite, Brevo and Mailchimp pages localize currency, so set USD before comparing.

At 1,000 subscribers, MailerLite’s Comfort plan is cheaper than Kit’s Creator plan, while Kit’s free plan covers a list ten times larger than MailerLite’s. For a breakdown of the rest of that plan structure, read MailerLite’s pricing explained. Brevo’s model is different because it charges for email volume rather than list size; Brevo’s pricing covers where that helps and where it does not. If you are leaving Mailchimp over cost, our Mailchimp alternatives guide compares the field.

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