As of July 2026, MailerLite runs four plans: Free, Comfort, Power, and Enterprise. Free covers up to 250 subscribers and 2,500 emails a month at no cost. Comfort starts at $12/month for 500 subscribers and caps monthly sends at 10 times your subscriber tier. Power starts at $25/month for 500 subscribers and removes the send cap entirely, along with the subscriber ceiling on user seats and automations. Enterprise is custom-priced and aimed at accounts above 200,000 subscribers. All four scale by active subscriber count, not by email volume alone, and MailerLite raised prices across every paid tier in June 2026 while renaming its legacy Growing Business and Advanced plans to Comfort and Power. The rest of this post covers what each tier includes, how the subscriber-based billing actually works, and the costs that tend to catch people off guard.
The Four Plans, and What Changed in June 2026
MailerLite’s pricing model hasn’t changed shape, only its names and numbers. If you signed up before mid-2026, your account may still show “Growing Business” or “Advanced” in the dashboard. Those are the same plans now sold as Comfort and Power, following a repricing that MailerLite introduced on June 16, 2026, which raised paid-tier prices by roughly 10 to 30 percent depending on subscriber count. If you’re comparing a quote or an old screenshot against the current pricing page, the discrepancy is the rename plus the increase, not a formatting error.
Each of the four tiers targets a different stage:
- Free is a genuinely usable starting point for a small list, not just a trial.
- Comfort is the full feature set at solopreneur and small-team scale, with a send cap tied to your subscriber count.
- Power removes the send cap and seat limits for teams running frequent campaigns or several automations at once.
- Enterprise is a custom deal for large lists that need a dedicated success manager.
If you’re deciding between MailerLite and a competing platform rather than just pricing out MailerLite itself, Best MailerLite Alternatives for SaaS Teams compares how other providers structure the same tradeoffs.
What’s Actually in the Free Plan
MailerLite’s Free plan allows up to 250 subscribers and 2,500 emails per month, with 2 user seats included. It’s not a stripped-down demo: the official pricing page lists automations (up to 3 workflows), one landing page, one website, 3 signup forms or pop-ups, and one digital product or booking page as part of the free tier, alongside a limited AI writing assistant.
What’s excluded matters more once your list grows. According to MailerLite’s own plan and billing documentation, the Free plan has no custom user permissions, no option to remove the MailerLite logo from emails, no dedicated IP, and only limited API and MCP access. Live chat support on Free is a 14-day trial, after which support drops to documentation and community channels. None of this is hidden, but it’s worth checking against your actual usage before assuming Free covers you past the first few hundred subscribers.
Comfort and Power Pricing by Subscriber Count
Both paid plans price by the number of active subscribers you have, not by a flat monthly fee. MailerLite’s pricing page uses an interactive slider rather than a static table, so the entry-tier numbers below are directly verified, and the higher tiers are as reported by a third party that tracked the June 2026 change.
| Subscribers | Comfort | Power |
|---|---|---|
| 500 | $12/mo | $25/mo |
| 1,000 | ~$19/mo | ~$39/mo |
| 5,000 | ~$49/mo | ~$69/mo |
Source: MailerLite pricing, verified July 2026, for the 500-subscriber entry price and feature set. The 1,000 and 5,000-subscriber figures are as reported by EmailOctopus’s coverage of MailerLite’s June 2026 repricing, which cites the Power plan at 1,000 subscribers moving from $30 to $39 a month as one example of the increase. MailerLite’s own pricing page only exposes the full tier table through its live subscriber slider, so confirm your exact count there before budgeting.
Comfort adds unlimited templates, dynamic content, campaign auto-resend, multivariate testing, and an unsubscribe page builder on top of everything in Free, but keeps a 3-seat limit and caps monthly sends at 10 times your subscriber tier’s ceiling. Power removes the seat limit entirely, makes automations, landing pages, forms, and digital products unlimited, adds custom domains, and includes 24/7 live chat and email support instead of Comfort’s email-only support.
What to Watch For
The email-send cap on Comfort is tied to subscribers, not a separate line item. MailerLite’s help documentation states the formula plainly: “10x the ceiling of your subscriber tier each month.” A 5,000-subscriber Comfort account gets 50,000 emails a month, whether you use them or not, and there’s no way to buy more sends without moving to Power or the next subscriber tier up.
Exceeding your subscriber limit triggers an automatic, pro-rated upgrade, not a blocked account. Per MailerLite’s plan and billing help page, “if the number of active subscribers in your account exceeds your current plan limits, your plan will need to be upgraded,” with the difference billed pro rata for the rest of the cycle. Unsubscribed and bounced contacts don’t count toward the limit, so cleaning your list before a send is still worth doing, but the practical effect is that list growth converts into a bill automatically rather than a warning email you can ignore.
Comfort and Power gate different features, not just different limits. Custom domains, unlimited user seats, and 24/7 live chat are Power-only. A team on Comfort that later needs a branded sending domain or wants to add a fourth teammate has to upgrade the whole plan, not buy an add-on.
Annual billing saves 10 percent on either paid plan compared to paying monthly, per MailerLite’s pricing page. That’s smaller than some competitors’ annual discounts, so it’s worth checking whether the savings are worth the up-front commitment for your list size.
If your account still shows “Growing Business” or “Advanced,” you’re on legacy pricing that predates the June 2026 change. Switching to the new Comfort or Power tier means adopting the new pricing for your subscriber count, which, per the reporting above, runs 10 to 30 percent higher than the old rates at most tiers. There’s no indication MailerLite is forcing existing customers off legacy pricing immediately, but it’s worth confirming directly with support if you’re on an older plan and considering any change to your account.
Worked Example: 3,000 Subscribers, Biweekly Newsletter
A small SaaS team with 3,000 subscribers sending a product newsletter twice a month, plus a single onboarding automation, is a reasonable fit for the lower end of MailerLite’s paid tiers. At that subscriber count, they’d land on a mid-Comfort tier priced between the 1,000 and 5,000-subscriber figures above, likely in the neighborhood of $30 to $40/month, with a send allowance of 10 times their subscriber ceiling, comfortably above the roughly 6,000 to 9,000 emails/month their sending pattern requires.
The team would only need Power if they added more than three onboarding or lifecycle automations at once, wanted a custom sending domain, or grew past a size where the email-seat count started to matter. Since MailerLite’s marketing tools are built for contact-based newsletter and automation sending rather than the transactional, app-triggered email (password resets, receipts, one-time codes) that a product typically also needs, a team in this position usually still needs a separate transactional provider alongside MailerLite. Best Transactional Email Services Compared covers that half of the stack. For the broader question of which channels and tactics actually move retention and expansion revenue for a SaaS product, see Email Marketing for SaaS Growth: What Moves the Needle.
Frequently Asked Questions
Does MailerLite have a free plan?
Yes. The Free plan covers up to 250 subscribers and 2,500 emails per month, with 2 user seats, basic automations, and one landing page and website included. It excludes custom user permissions, logo removal, a dedicated IP, and full API access.
What happened to MailerLite’s Growing Business and Advanced plans?
They were renamed. As of the June 16, 2026 pricing update, Growing Business is now called Comfort and Advanced is now called Power. The feature sets are the same plans continued under new names, alongside a price increase of roughly 10 to 30 percent depending on subscriber count.
How does MailerLite calculate its send limits?
On the Comfort plan, the monthly email allowance is 10 times the ceiling of your subscriber tier. A 5,000-subscriber Comfort account can send 50,000 emails per month. Power removes this cap and allows unlimited sending, subject to MailerLite’s fair use policy.
What happens if I go over my subscriber limit?
MailerLite automatically upgrades your account to the next matching tier and bills the difference pro rata for the remainder of your billing cycle. It does not pause sending or lock the account. Unsubscribed and bounced contacts are not counted toward your subscriber limit.
Is MailerLite cheaper billed annually?
Yes, MailerLite’s pricing page lists a 10 percent discount for annual billing compared to paying monthly, on both the Comfort and Power plans.
Does MailerLite charge extra for automations or landing pages?
Not as separate add-ons. Comfort includes up to 50 automations, 10 landing pages or websites, and 5 digital products or booking pages. Power makes all of these unlimited. Neither plan bills automations or landing pages as a line item separate from your subscriber tier.
I’ve spent my career building software at scale with a soft spot for email: deliverability, lifecycle campaigns, and getting messages to actually land. I started Coldletter to fix what bugged me about transactional and marketing email tools. I’m based in Vancouver.